Two people wearing their green Dog Jog running number are sitting on the ground holding their dog who is wearing a Dog Jog medal.
Virtual Running Benefits

Virtual Running Benefits

The period of lockdown resulting from the pandemic has changed the look and feel of many parts of our day to day life, including hobbies, activities and so much more.

This is also true for running, where many large events have opted to go virtual instead of being delivered in person.

But running virtually can be a great thing, allowing runners a tangible goal during an uncertain time – as well as grabbing some goodies along the way!

We’ve put together our list of the top 4 benefits of running virtually.

1. New Motivation

Let’s face it; motivation during the past 12 months has been harder to come by than usual. Not knowing what the future holds has had a real impact on our way of living, socialising, exercising – everything.

So having a virtual event to look forward to can be hugely important to your motivation levels. Being able to set a goal and follow a training schedule gives you something to aim for and can help create good habits, even after the event is over. Virtual running actually produces two really important aspects for effective behavioural change – accountability and incentive.

2. You’re in Charge

One of the best things about a virtual event – you’re in charge! You get to decide what your event day run looks and feels like. Do you want to breathe in nature? Go for it. Want to jog around your local park 10 times? Why not. Want to run laps around your garden? Be our guest. The only thing you need to worry about is completing the distance of your chosen event, the rest is up to you.

3. Community Feeling

Even though we won’t be together in person, that doesn’t we won’t be together in spirit! Unfortunately, guidelines have dictated over the last 12 years that crowds should be avoided. So when else will you be able to join other like-minded runners, all trying to achieve a similar goal?! As soon as you put your race number on and head out the front door on your event day, you join the #bigfunrun family and become part of something much bigger.

4. Swag

If we’re being honest with ourselves, one of the best things about running an event is the kit you receive afterwards. If you don’t Instagram the medal once you’re finished, did you even run the race?!

But completing a virtual run is a huge accomplishment in itself, and you deserve to have that achievement commemorated with some great goodies.

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Puppy love – fluffy bundle brings joy after heartbreak

Puppy love – fluffy bundle brings joy after heartbreak

Brendan Fay and his cockerspaniel Tilly are taking part in Dog Jog Milton Keynes this October to raise money for Saying Goodbye, a charity which provides information, advice, and support to anyone who has suffered the loss of a baby.

On 11th August 2016, Brendan and his wife Emily suffered a devastating miscarriage and didn’t know where to turn for support. Brendan wondered how his wife would carry on and 2 weeks later found Tilly, a beautiful puppy who was as old as his wife would have been pregnant. Brendan describes Tilly as “his wife’s little saviour”.
Then, one night whilst in front of the sofa when Coronation Street began the story of when Michelle miscarried, there was an article on Facebook saying ’Saying Goodbye’ were there to provide support and Brendan and Emily soon came across their Facebook page.
Brendan said, “Saying Goodbye just ’get it’, they have mainly supported my wife, Emily by talking to her and allowing her to have open support from her ’befriender’ as and when she needs it. They allowed us to grieve for our baby which before talking to them we’d never done.”
Brendan has become one of 1,000 Fundraising Champions for the charity and Dog Jog Milton Keynes is one of four events he is taking part in to try and raise £500 this year.
He said, “I am looking forward to taking part in a completely unique, fun afternoon – it’s not often your dog gets to take part in events with you!”

Taking place from July-October, the 5K events are aimed at all ages and abilities which will reap great benefits for both owner and dog. The events are set in some of the most scenic settings throughout the UK, encouraging runners to have a ‘bark in the park’ with their K9 companions.
Dog Jogs are all about a friendly, relaxed and fun atmosphere for everyone involved with no time limits or pressure. Each participant will receive a Doggy Bag jam-packed with goodies for both runner and dog to enjoy post-race.
The events are also a great way for participants to raise money for a charity they really care about, whether it be a dog-related charity or otherwise.

Brendan said “Nearly a year on and our precious baby will never be forgotten but Tilly has helped to fill a very empty space. I couldn’t think of a better event to help raise money for such a worthwhile charity.”

You can supprt Brendan’s fundraising efforts by donating to his JustGiving page here – https://www.justgiving.com/fundraising/brendan-fay.

For more information on Saying Goodbye, please click here.

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Dog Jog Checklist

Dog Jog Checklist

With less than a month to go until the first Dog Jog 5km, the team at Run4It want to help you improve your run on the day! To do so, we have put together a checklist, compiled of items which we believe are absolutely essential for you to enjoy your run:

1. Correctly fitted shoes
2. Running socks
3. Sports bra for ladies
4. Comfortable clothing



It is easy to purchase a pair of ‘sports shoes’, they look smart and are available in your size – done! Or you just need to dig around to the bottom of your wardrobe until you find those trainers from years ago. However, we recommend that you think differently about your footwear for the Dog Jog. For it to be ‘fun’ you need to avoid injury, blisters or muscle aching, therefore it could be time for new shoes! At Run4It we recommend that you have your feet analysed by one of our team through our free runlab shoe fitting process. A simple 15 second jog in bare feet can tell us whether your feet need a stability shoe with extra guidance and support, or a structured neutral shoe with lots of cushioning. It is amazing how much of a difference correctly fitted shoes can make! If you are new to running, this is the one thing to get right.


If you have looked after your feet by getting the right shoe, then it is the perfect opportunity to accompany this with the right sock. The rule is simple: no cotton! Cotton retains moisture/sweat which can cause bacteria to build up and the foot to become irritated by the damp sock – most commonly resulting in blisters. To avoid this, look to running socks which contain synthetic fibres (such as nylon) to wick away moisture and allow the foot to breathe. Running socks can vary in comfort, based on the padding they have in them, as well as sock height and colour, so there are plenty to choose from!

Sports Bra

80% of women are wearing the wrong size bra. 75% do not wear a technical sports bra when running. Sound familiar? It is said that no sports bra should ever reach a birthday, so for most women it is probably time for a sport bra fit! Not wearing the correct sports bra can affect your running gait and posture, it can cause up to 4cm of movement in the breast tissue and irreversible damage, and it can be really uncomfortable when you are trying to enjoy your run! This is why we place sports bras as an essential piece of kit. No matter you cup size, band size, or preference on bra style, you should always be able to find the perfect sports bra for you!


If the feet are comfortable, you need the kit to match. With running tops it is the same as with socks, avoid cotton! A cotton top not only shows sweat and begins to smell much quicker, but it can also cause irritation and rubbing under the arms or on the chest. A technical t-shirt is much lighter and less restrictive around the arms – and it’s not an expensive piece of kit. As most of the Dog Jogs are in the summer it could be warm, so consider a vest or t-shirt and if you are worried about being cold on the start line make sure you have a layer on top that you can quickly pull off and put to the side, or pass to a friend, before you start running.

Accompany your top with a good pair of technical tights or shorts to be fully comfortable. Within shorts every runners’ need should be covered: you can get shorts with longer lycra liners to prevent chafing; shorts with a split leg so that you are completely unrestricted; or simple lycra shorts that sit close and don’t move up the leg.

If you can check off every item of our checklist then you are good to go! If this is your first run, enjoy the experience and if you have done events before then welcome back! ☺

Our retail partner Run4It have lots of shops throughout Scotland, find out more and buy online at www.run4it.com

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